LEADS

Leads are potential sales, which can of course come from many sources.

You can enter leads manually from business cards, generate them from marketing campaigns or inquiries on the website, import them from mailing lists acquired from other sources, create them as you're talking to people at conferences or trade shows - wherever you want to capture information that may later turn into a sale.

Why use CRM to track all this information?

Because when we ensure that all lead-related information is promptly, accurately and effectively tracked in the system, we give ourselves the best chance to turn these leads into opportunities, whether that is next week, next month, or next year.