CRM OVERVIEW

CRM stands for Customer Relationship Management.

A CRM system or platform is enterprise software designed to manage an organization's interactions with customers, clients, and sales prospects, as well as with suppliers and vendors.

For Premiere, that means connecting the sales process to the quoting and reservations process, and then to the accounting the reporting process.

What can CRM do for me?CRM systems are designed to make your life easier in a whole lot of ways:

To provide access to complete client/customer information in one place
To allow you to manage all client/customer activities in one place
To make it easier to track a sale through the sales lifecycle, from first contact to closed sale
To make it easier to manage the administration associated with a client or customer
To give you access to all your data in one place
To ensure no details fall through the cracks
They allow everyone to work smarter, not harder